Are You Being Tricked or Treated With Your Money?

Are You Being Tricked or Treated With Your Money?

For us, this is an everyday fact when it comes to taking care of our money. When we buy goods and services we always want to make sure we get our money’s worth. But what if you think you’re getting your money’s worth when in fact you’re being tricked? Are you being tricked or treated with your money? Read on, if you DARE…

Treat Money

Let’s begin on a positive note by talking about treat money. While you may think most of your purchases are done with treat money (because you “got a good deal”), our definition of treat money goes beyond positive emotions. For us, treat money are those money opportunities you can really take advantage of.

Trick Money

Now that we’ve gotten treat money out of the way, it’s time to discuss the bad twin of the duo: trick money. This is one of the worst money pits you can fall into. Trick money happens when you get exciting and feel good about a purchase, thinking you got a good deal when in fact you were deceived into it.

Ghost Money

Ghost money is a specific kind of trick money that plays on social psychology and how our brains frame things. Ghost money can best be demonstrated with the advertisements that bombard us every day.

Moral of the Story

Everyone is out to get a good deal. For the consumer, getting a “good deal” makes them happy. For the company, any sale is a win. Who won? Who’s really getting a good deal? Are you being tricked or treated with your money? If you’re being treated then both win. You get a good deal and the company makes a sale.

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