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Top 10 Ways Shoppers Overspend

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To identify what’s going on in stores and online when we buy, we compiled a list of 10 key ways shoppers overspend based on store behaviors and human psychology.

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Weekly Events Get Your Attention

These straightforward messages almost always include a catch to get you to shop, like a coupon or a splashy display of new merchandise offerings.

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Think about your family’s holiday traditions and consider whether that expensive impulse purchase reflects those beliefs.

Shoppers Ignore Their Values

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When stores change their layouts, we tend to stay and look around more, see items we hadn’t seen before, and spend more time buying into sales and fancy displays.

Stores Change Their Layouts

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Remind yourself that this won’t be the last red sweater available in the world and that there will be more deals in the future.

Shoppers Feel False Urgency

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Stores Offer Samples

These samples are usually placed next to full displays and can even be stacked with an appealing sale promotion.

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Shoppers Set Unrealistic Budgets

Set a realistic and achievable budget for your family by cutting back spending in other areas to give you more room for dining out and shopping.

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Swipe Up To  Read More

Swipe Up To  Read More

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