How to Sell on Etsy: The Ultimate Guide 

How to Sell on Etsy

Etsy has quickly become the leading worldwide marketplace for buying and selling handmade crafts and unique goods.  Here is our ultimate guide filled with tips and tricks from seasoned sellers for how to sell on Etsy.

Listing Your Products on Etsy

The first step to listing your products for sale on Etsy is taking eye-catching photos. Online shopping is a visual experience, and taking professional, well-lit images will get your shop started on the right foot.

Taking Amazing Photos for Etsy

With the continued improvement of smartphone cameras, you can easily use your phone to take amazing product photos. Start by investing in a simple lighting setup and background, or choose a well-lit area of your home.

Create Searchable Listing Titles

The most power of Etsy as an online marketplace for sellers is the sheer number of buyers searching for products every day. The best way to harness this power is to create product listings using keywords that buyers are actively searching for.

Write Customer-Focused Product Descriptions

Creating a searchable listing doesn’t end at the product title. Writing a relevant, keyword-focused product description is another way to make sure potential buyers find your products.

Using Keywords in Your Description

Product descriptions are a great place to use additional keywords to help your products show up in Etsy’s search results.  Customers looking for a ceramic mug may search for coffee mug, ceramic mug handmade, ceramic mug no handle, ceramic mug set, etc.


Categories are Etsy’s way of knowing which section of the store your item belongs in. If you have a shop selling baby blankets, you will select baby blankets for the category, and this lets Etsy know that shoppers searching for weighted blankets probably aren’t the best customers for your item.

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