How to Combat Impulse Buying Story

Chances are that you are, or that you have indulged in impulse buying in the past. In fact, a 2016 poll done by found that 5 out of 6 Americans have made impulsive purchases, and 1 in 5 have made an impulse purchase of more than $1,000!

Before we go any further, let’s be crystal clear about what we mean by impulse buying. Impulse buying is an unplanned decision to buy something made just before making the purchase.

What is Impulse Buying?

Never Go into a Store (or Online) Just to Browse

In fact, the only “browsing” you should ever do is when you’ve already decided to buy something but just aren’t quite sure of the exact item.

When You Do Go into a Store (or Online), Make a List and Stick to It

Making a list of needed items serves two purposes: it makes sure you don’t forget the things you DO NEED and reminds you that you DO NOT NEED anything else. This seems like a simple concept, and it is.

Sleep on It

To avoid the impulse buying walk of shame, you need the number one strategy to avoid impulse purchases. Sleep on it.

When you see something, decide you want it, and then give into that impulse, you’re allowing the childlike, emotional, and impulsive part of your brain (the amygdala and other associated structures) to take control.

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